Privacy Policy

Last updated: June 2026

This privacy policy explains how Michael Hetherington ("I", "me", "my") collects, uses, and protects information you provide when you visit michaelhetherington.com or sign up for any of my programs, email lists, or resources.

Who I am

Michael Hetherington is an EFT Tapping practitioner, trainer, and author. For privacy-related questions, contact me at .

What information I collect

I collect the following types of personal information:

  • Name and email address: when you sign up for a free resource, email list, or purchase a program.
  • Payment information: when you purchase a program. Payment processing is handled entirely by Zylvie; I do not store your card details.
  • Usage data: anonymised information about how you use this website (pages visited, device type, approximate location), collected via Google Analytics.

How I use your information

Your information is used to:

  • Deliver the free resource, program access, or download you requested.
  • Send you email updates, class announcements, and EFT resources you opted in to receive.
  • Process payments and deliver purchased programs.
  • Improve this website and understand how visitors use it.
  • Respond to enquiries and provide support.

I do not sell, rent, or share your personal data with third parties for their own marketing purposes.

Email marketing

Email lists are managed through SendFox (sendfox.com). When you submit your email address on this website, it is stored in SendFox and you will receive the resource or updates you signed up for. You can unsubscribe at any time using the link at the bottom of any email.

SendFox's privacy policy is available at sendfox.com/privacy.

Payments

Purchases on this site are processed by Zylvie. When you complete a purchase, your payment details are handled directly by Zylvie and are subject to their privacy policy and security practices. I receive your name, email, and purchase details so I can deliver your program.

Session booking

Analytics

This website uses Google Analytics 4 to collect anonymised data about site usage: pages viewed, session duration, device type, and approximate geographic region. This data helps me understand what content is useful and improve the site. Google Analytics uses cookies to collect this data. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

Meta Pixel

This website may use the Meta Pixel (Facebook Pixel) to measure the effectiveness of advertising and to understand how visitors interact with the site after seeing an ad. The Meta Pixel uses cookies. You can manage your ad preferences via your Facebook ad settings.

Embedded YouTube content

Some pages on this site embed YouTube videos. YouTube may set cookies and collect data when you interact with embedded videos. This is subject to Google's privacy policy.

Cookies

This website uses cookies for the following purposes:

  • Analytics cookies: set by Google Analytics to collect anonymised usage data.
  • Advertising cookies: set by the Meta Pixel if advertising is active.
  • Form cookies: set by SendFox to prevent spam submissions (reCAPTCHA).

You can control cookies through your browser settings. Disabling cookies may affect some functionality on this site.

Data retention

Email subscriber data is retained for as long as you remain subscribed. You can unsubscribe and request deletion at any time. Payment records are retained as required for accounting purposes. Analytics data is retained according to the default settings of the relevant platform.

Your rights

You have the right to:

  • Access the personal data I hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Unsubscribe from email communications at any time.
  • Withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, contact me at .

Children's privacy

This website is not directed at children under the age of 13. I do not knowingly collect personal data from children.

Changes to this policy

I may update this privacy policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after any changes constitutes acceptance of the updated policy.

Contact

If you have any questions about this privacy policy or how your data is handled, contact me at .